The present data protection regulations make equal reference to both men and women. For the purpose of simplification, only the male form is used.

A. General Notice

These Data Protection Regulations are valid for all personal data collected, processed or used by Hamburg Messe und Congress GmbH or its subsidiary. This includes information that we received as a result of your participation in a trade fair or other event and your business correspondence with our company as well as data that was passed on to us by third parties to use for international trade fair purposes.

Also included is data contained in your registration documents, information received from your visits to our websites (which is used for purposes of technical administration) and data obtained as a result of a security check to determine if you are authorized to access any protected Internet pages. Our data-protection concept also incorporates contractors who might need your data to carry out an order to your complete satisfaction.

Why should you provide Hamburg Messe und Congress GmbH with personal information?

By providing us with your personal details, we can, in return, offer you several benefits. Specifically, it becomes easier and more convenient for you to

  • plan your visit to a trade fair, because we can provide you with specific information in the run-up to the event
  • register as a visitor for certain events, so that you can receive all the benefits to which you are entitled by purchasing a ticket online
  • receive personal messages and special offers from us or our exhibitors
  • smoothly plan and carry out your trade fair participation while benefiting from the Hamburg Messe und Congress GmbH extensive range of services
  • save time so that you can devote yourself to topics that really interest you.

By providing us with your data, you also enable us to conduct market research so that we can provide better services and customer care, and further optimize our offerings.

Whenever you visit one of our websites, our servers generally store not only the technical parameters needed for transferring web page data, but also the following information:

  • Date, time and length of your visit to one of our web pages
  • The IP number
  • The web page you are currently visiting
  • What information was called up (incl. downloads)
  • Whether a site was successfully accessed or not
  • From which server you accessed the site
  • The tool (i.e. web browser, operating system) you have used to access the site
  • The terms you use in the search engines and for the site search.



The site uses cookies. In cookies, text information is collected during an online session and saved in a specific file in ASCII format on the user’s hard disk. Cookies are information, which are sent back to the server during the next online visit. They can only be read by the server, which has previously also saved them. Hamburg Messe und Congress GmbH shall only use cookies, if they are urgently required for the user functions/facilitate navigation of the websites. The information is not provided to any third party, as cookies are only used for the above mentioned purposes. Most browsers are set such that they automatically accept cookies. This function can be deactivated at any time. You can set your browser so that it notifies you as soon as cookies are sent.

External links

Our websites contain links to other suppliers/providers. Because we do not have any supervisory role in relation to this websites nor do we have any influence on their content, we recommend that you read the relevant notices regarding data protection.

Questions and feedback

If you have any further queries or comments regarding our websites or our security provisions, please contact us on the following mail address:

B. Notice to specialized internet use

1. Visitor registration

Hamburg Messe und Congress GmbH offers you as a registrated visitor to save individual watch lists of exhibitors in the online exhibitor directory and to reload them via your mobile phone (within an app).

You will need an account to save these data. On creating this account you will have to enter your first and last name and your email address.

2. Online orders

You can order several information (e.g. catalogues, prospect for visitors) online. In the context of the order process we receive from you the data required for processing of the order and performance of the services agreed. Data fields, through which the data required for processing of the business transaction is collected, are always marked separately (with an asterisk).

3. Online ticketing / registration

We offer you the service to buy tickets online or to registrated as a professional exhibition visitor. In this context it is necessary for you to supply us with information: first name, surname, address, e-mail.

The external service suppliers that we employ, who sometimes require personal information in order to complete your order to your fullest satisfaction, are also included within our data protection provisions.

Hamburg Messe und Congress GmbH uses an encryption system in order to ensure the safe transfer of data to our commission external suppliers.

We shall not allow any storage/use/processing/transfer of your personal data without your consent nor allow anything to done with such information that might exceed the requirements of data storage as outlined above.

Use of your personal data within these pages shall be exclusively for the purposes of regular business processes and for customer care as regulated by the German Federal Data Protection Statute (BDSG).

If you are making inquiries of us from abroad, we will, if necessary, provide our foreign representatives with your data via a secure network for further processing. If you have specific queries about this, please contact the relevant foreign representative.

4. Electronic newsletters

We enable the ordering of electronic newsletters on various subject areas. For this, we record the e-mail addresses of those users who voluntarily register as subscribers. The users can delete themselves from the circulation list by following the instructions including in every dispatch.

5. eTracker web analysis 

On this website, data is collected and saved for marketing and optimization purposes with the technologies of etracker GmbH ( Usage profiles are created from this data under a pseudonym. Cookies can be used for this. The data collected with the etracker technologies are not used for personally identifying the visitor to this website or combined with personal data about the bearer of this pseudonym, without the separate consent of the affected party.

6. Google Analytics

This website or mobile application uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called Cookies, i.e. text files stored on your computer that allow Google to analyse your use of the website. The information generated by the cookie about your use of the website or mobile application (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.

Google will use this information to evaluate the way you use this website or mobile application in order to compile reports on your website or mobile application activities for website providers and in order to provide further services associated with the website and Internet use. Likewise, Google will transfer this information to third parties in so far as this is mandatory or third parties process this data on behalf of Google. Under no circumstances will Google link your IP address with other Google data. You can prevent the installation of these Cookies by opting for the relevant setting on your browser software or mobile application; we would, however, like to inform you that in such a case you may not be able to use all functionalities of this website or mobile application. By using this website or mobile application you declare your consent to your data captured by Google being processed in the aforementioned manner and for the aforementioned purpose.

The Google tracking code of this website or mobile application use the function "_anonymizeIp()". This means IP addresses are only processed further in an abbreviated format to avoid direct association with the person.

Data capture and storage can be objected to any time with effect for the future. By deactivating the Checkbox tracking is prevented entirely. To order to make this objection permanent your browser shall accept Cookies.

Alternatively, you can object to your data being captured by using a Google browser plugin. Click here to deactivate/activate Google Analytics for future visits to this website:

Zugriffe mit Google Analytics erfassen

7. "Add this" bookmarking service

8. Facebook social plugins

Our websites for the various events can use social plugins of the social network on their respective home page. is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). These plugins are marked with a Facebook logo. When you call up a page of our website that contains one of these plugins, your browser establishes a direct link with the Facebook servers. The content of the plugin is communicated by Facebook direct to your browser, and is included by it in the website.

Inclusion of the plugins gives Facebook the information that you have called up the corresponding page of our website. If you are logged into Facebook, Facebook can allocate the visit to your Facebook account. If you interact with the plugins, for example if you press the "Like" button or send a comment, this information is sent by your browser direct to Facebook and is stored there.

The purpose and extent of this data collection, and further processing and use of the data by Facebook, and your rights and possible settings for protection of your privacy, are shown in Facebook’s Privacy Policy.

If you do not want Facebook to collect data on you via our website, you should log out of Facebook before visiting our website.

C. Permissibility of data storage, processing and use under section 4 (3) of the German Federal Data Protection Statute

As stipulated by Par. 4g of the German Federal Data Protection Act (BDSG), data protection officers must provide the following information in accordance with Par. 4e of the BDSG:

Identity of the responsible processing organisation 
Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg
Company representative for data protection:
Sabine Alexandra Off
Messeplatz 1
20357 Hamburg

2. Purposes of data storage, processing or use

The purpose of the company is the implementation of trade fairs, exhibitions, congresses and events as well as all activities domestically and abroad in relation to trade fair, exhibition, congress and event business. In order to fulfil this purpose, the company maintains trade fair and exhibition facilities, as well as congress and event premises, which it uses for the event or rents out for an appropriate fee. The company is also entitled to implement other events, which are suitable for promoting the business purpose. The data collection, processing and use only takes place for fulfilment of the above purposes.

3. Description of the affected groups of persons and the related data or data categories

For the fulfilment of the purposes stated under 3.4, the following person-related data is collected, processed and used for each group of persons:

Category A


Representatives of exhibiting companies

Company data with addresses, contact persons and communication data, information on branch of industry, product data, contract and settlement data

Category B

Professional exhibition visitors (representatives of companies visiting trade exhibitions)

Registration data such as company data with addresses, contact persons and communication data, information on branch of industry, product interests as well as contract and settlement data

Category C

Exhibition visitors (public events without status as professional visitor)

Name, address, communication data, exhibitors of interest, payment data

Category D

Exhibitors of interest (potential new customers)

Company data with addresses, contact persons and communication data, information on branch of industry, product data, interests

Category E

Contact persons of suppliers, service providers, other business partners

Company data or data on institutions with addresses, contact persons and communication data, information on products and services, contract and settlement data

Category F

employees, applicants and service companies

Name, address, communication data, contract and settlement data

4. Categories of recipients, whose details can be sent
Recipients or categories of recipient to whom the data can be forwarded:

  • Public bodies given the existence of overriding legal regulations (category A-F)
  • Subsidiary of the Hamburg Messe und Congress GmbH (category A, B)
  • Companies who acquire an exhibition event from Hamburg Messe und Congress GmbH (category A-D)
  • Foreign representations if the registered company office of the person visiting the exhibition is abroad (category B)
  • For internal communications, support, administration and settlement (category F)
  • Order-data processors of Hamburg Messe und Congress GmbH (category A-C)
  • Service providers for exhibition-accompanying services if the person inquires about corresponding services to Hamburg Messe und Congress GmbH (category A-D)
  • Exhibitors who have issued vouchers for visitors will receive the visitor data (name, address, communication data) for the vouchers redeemed, provided this has been agreed by contract (category B)

In all cases, the forwarding of data is for fulfilment of the purposes stated under 2.


5. Statutory periods for deletion of the data
The legislator has ordered diverse retention obligations and periods. After the expiry of these periods, the corresponding data is deleted. If data is not affected by this, it will be deleted, if the purposes under 2. cease to apply.
So that an objection to using collected personal data for marketing purposes can be taken into consideration at any time, the objecting party’s data will be kept in a block list.

6. Planned sending of data to third party states
In order to fulfil contractual purposes or implement pre-contractual measures with parties interested in exhibiting/exhibitors and with parties interested in visiting/visiting companies from third party countries, for sending data to the foreign representative office of the third party country, the same requirements shall apply as for foreign representative offices within the EU. For this, the relevant data listed under 3. shall be sent to the foreign representative office.
With representative of companies from third party states who are visiting trade fairs, the visitor name can also be given to the responsible foreign representative office, as long as no objection exists to the dispatch. The registration details of a company visiting the trade fair whose representative contacts an exhibitor can – subject to the consent of the visitor – be sent to the visited exhibitor, regardless of whether it involves a domestic, EU or third party country exhibitor.

D. Right of objection

Naturally, every one of our customers is at liberty to indicate purposes for which his person-related data should not be used. Should you no longer wish your data to be used for a specific purpose, you can object to farther reaching use of your data .

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